Insights@Work
How Organizations Experience Work and Invest in HR Technology
Our flagship research initiative studying how organizations evaluate, purchase, and implement HR technology — providing the data-driven intelligence the market needs.
The Intelligence Behind HR Technology Decisions
Data that reveals how organizations truly choose, invest in, and experience HR technology
Download the Latest Report
Access our most recent Insights@Work findings on HR technology investment and adoption trends.
Participate in the Current Study
Share your experiences and help shape the industry's understanding of HR technology investment.
Request a Private Briefing
Schedule a dedicated briefing with our research team for your organization or leadership.
Why Insights@Work Matters
Organizations invest billions in HR technology annually, yet buyer behavior and adoption patterns remain poorly understood. Insights@Work bridges this gap with rigorous, independent research designed for both buyers and vendors.
Our multi-method approach — including surveys, interviews, and market data analysis — provides the comprehensive intelligence that HR technology stakeholders need to make strategic decisions.
Insights@Work Research
Our Insights@Work research delivers critical insights to inform strategic decisions. Developed with expert input, it reveals key drivers behind sales, marketing, product strategy, and customer choices, keeping you competitive.
Employee Insights
Understanding what is important to employees, areas of concern/focus for HR
Company Insights
Understanding priorities, goals & perspectives of businesses as a whole.
Buyer Insights
Understanding decision making & opinion on buyer/customer journeys.
Market Indexing
This section assesses 70+ categories for buying trends, interest & buyer uncertainty.
Insights into Action
This research is more than just understanding trends—it’s about applying those insights to improve processes, foster stronger connections with buyers, and support business growth across every department.
For Sales Teams
Identify gaps in the buyer journey, refine sales strategies, and address challenges impacting close rates and adoption.
For Marketing Teams
Shape messaging, events, and content to build brand awareness and engage audiences effectively.
For Product Teams
Understand buyer expectations, uncover unmet needs, and prioritize development that resonates with the market.
For Customer Success
Benchmark client expectations, track shifts in buying habits, and inform strategies for client retention and expansion.
Get Your Custom Buyer Insights
Enhance your insights with a custom buyer insights report. Aligned with our flagship research, compare your prospects/customers/audience to market trends and refine your strategies with data-driven clarity.
Research Partner
Receive a highlight report for one audience, a promotional graphic, and a 30-minute best practices session with our team. You’ll also be recognized as a Research Partner in the public report.