Library
Research & Market Intelligence
Primary research and structured market analysis across HR, Talent, and WorkTech — grounded in buyer behavior, governance insight, and real-world execution. Jumpstart HR Research publishes category intelligence, flagship studies, and focused insight
briefs that surface how organizations are evaluating, investing in, and operationalizing HR technology.
Insights@Work
Decision Research Across the HR Technology Ecosystem
Insights@Work is an annual, multi-level research study capturing input from employees, managers, HR leaders, and executives.
The study includes:
- Buyer interest and market disinterest scoring across 70+ HRTech, TATech, and WorkTech categories and services
- Budget allocation and investment movement tracking
- Voice-of-customer insight across the sales, marketing, product, and customer journey
- Governance and AI readiness indicators
- Category maturity and demand signals
This structured framework provides visibility into how demand, adoption, and investment priorities are evolving across the HR technology market.
